Privacy Policy

1 - Our commitment to privacyIn order to protect the privacy of its customers and users of its website, Desjardins Subaru places great importance on controlling and managing data shared on its site for commercial or statistical purposes. Our company is committed to rigorously respecting the confidentiality of personal and non-personal information collected, in accordance with this privacy policy (hereinafter referred to as the "Policy").

2 - Application of the privacy policyThe Policy defines how Desjardins Subaru collects, uses, and protects information voluntarily provided by users of its site and information automatically transmitted by their internet server. This Policy applies to the entire site as well as to products and services offered by Desjardins Subaru.

The Policy also explains how to review or update your personal information and how to contact Desjardins Subaru for any questions, suggestions, or comments. At any time, Desjardins Subaru reserves the right to modify its Policy without notice. We recommend that you carefully read and consult our Policy regularly.

3 - Acceptance of our privacy policyBy using this site or purchasing a product online, Desjardins Subaru considers that you accept the terms of its Policy.

4 - Information collectionTwo types of information are collected on our website.

a) Personal information: For the purposes of this Policy, "personal information" refers to information that identifies a natural person. Any action related to an online order, registration, sending a resume, or a contact form requires the voluntary transmission of your personal information. When this information is required for the processing of your request, you will be informed. Personal information collected by Desjardins Subaru includes:

Name and first nameCivil statusGenderPhysical addressEmail addressPhone numberCredit card number

Please note that this list is not exhaustive and may change without notice.

b) Non-personal information: For the purposes of this Policy, "non-personal information" refers to anonymous information generally recorded by internet servers, such as Internet Protocol (IP) address, date and time of access, as well as the operating system and browser used by the user. Demographic data of our visitors (age group, country of origin, communication language, etc.) and their browsing habits (pages viewed, number of visits, duration of consultation, etc.) are also considered non-personal information. Desjardins Subaru collects this information mainly through cookies. Cookies are small data files installed by the browser on the hard drive of an internet user during their first visit to a website.

5 - Use of collected informationa) Personal information

Contact information Contact information voluntarily provided by users of the website may be used for the following reasons: to send information about our company's products and services, to contact them if necessary, to understand their needs, and to obtain their degree of satisfaction through a survey.

b) Non-personal information

The use of cookies allows Desjardins Subaru to compile statistics for the analysis of traffic on its website. Our company uses the Google Analytics audience analysis tool to better understand the behavior of site users. We may use this data to improve the structure of our site. In addition, Google Analytics allows us to establish the profile of our current or potential customers in order to improve our range of products and services.

To promote its products and services online, Desjardins Subaru uses Google Analytics services such as remarketing and report generation that provide demographic statistics and interests of users of its website. By using these services, our company authorizes Google Analytics to collect data on user browsing habits and website traffic via the Google Analytics proprietary cookie and the third-party DoubleClick cookie. Desjardins Subaru uses this information to display targeted ads based on the collected data when users visit its site. In addition, third-party providers, including Google, may display Desjardins Subaru ads on external websites. In fact, when internet users visit our website, the remarketing service allows this third party to display ads for our products and services on other visited websites. The information provided by cookies is then used to present relevant ads related to our company to the user. Statistics related to the interests of users of our website are used to better target our online ads and provide a better understanding of our clientele and their needs.

To collect anonymous information and produce statistical reports, Google Analytics may use cookies, but without personally identifying you.

Any user can activate or deactivate the use of cookies by Google. To do this, go to the following address: https://support.google.com/accounts/answer/61416?hl=fr. You can also disable targeted advertising by interest or demographic data on Google by visiting the Ads Preferences Manager. When you deactivate this setting, ads are not blocked. They still appear, but they are generally no longer related to your interests, demographic data, or the sites you have visited.

c) Policy for remarketing

We use the remarketing, re-engagement, or similar audiences feature on our website and our online advertising campaigns.

Google AdWords Remarketing allows us to target people who visit our affiliated websites to display ads on other sites they visit.

You can unsubscribe or manage your Google remarketing settings by going to the following page: https://adssettings.google.com/authenticated

Google (and other similar third parties, if you use them) will display ads on the websites that your users visit.

These ads displayed on other websites are based on a user's past visits to your website using cookies.

6 - Disclosure of your informationAll information provided by users of our website, whether personal or not, remains confidential. Each employee of Desjardins Subaru is subject to compliance with this policy. The use of this data is reserved for Desjardins Subaru and the suppliers and partners with whom the company has a business relationship. The information will only be transmitted to them if Desjardins Subaru deems such disclosure necessary to ensure the provision of its range of products and services. In addition, when you purchase products from Desjardins Subaru on its website, your contact information is disclosed to the company that delivers your merchandise.

In all other cases, no disclosure of your information to a third party will be permitted. In the event that Desjardins Subaru needs to transmit one or more personal information to a party whose service has not been retained by Desjardins Subaru, you will be notified in writing beforehand. Only your explicit consent will allow this disclosure.

7 - Collection and use of information by a third partyIt may happen that certain non-personal information, as defined in section 4b), is collected by a third party. To gather information about its users and their browsing habits, Desjardins Subaru uses the statistics from Google Analytics. When this information is used for the personal purposes of Desjardins Subaru, it is protected by this Policy. However, Google Analytics may collect data for its own use. In this case, your information is collected, used, and protected according to its own Privacy Policy.To consult Google Analytics' Privacy Policy, go to the following address: https://policies.google.com/privacy?hl=en

8 - Protection of your informationWe make all reasonable efforts to ensure the security of the personal information provided by users of our website. An in-house technician ensures the functionality of the server and forms used for our website. In addition, Desjardins Subaru has adopted appropriate security measures to protect its customers against the loss or unauthorized use of their personal information, including credit card information.

9 - Withdrawal and correction of your personal informationTo remove your name from Desjardins Subaru's electronic participation lists or to modify the personal information you have provided, please send us your request by email via the Contact form on the website.

10 - Questions or commentsOur company encourages you to make any request for information, suggestion, or comment regarding this Privacy Policy. You can contact us at any time by email from Monday to Friday, from 9 a.m. to 5 p.m. or by phone at 418-681-6000.

11 - Bill 25 - New provisions protecting the privacy of QuebecersWe fully comply with current obligations regarding the protection of personal information and have designated a person responsible for the protection of personal information, whose title and contact information are as follows:

Daniel TurcottePerson responsible for customer informationdaniel.turcotte@desjardinssubaru.com

In the event of a confidentiality incident, we keep a record of all incidents and take prompt action to reduce the risk of harm to the individuals concerned. We also undertake to disclose in advance to the Commission any verification or confirmation of identity carried out and to comply with the new framework applicable to the communication of personal information without the consent of the individual concerned in the context of a commercial transaction or for study, research, or statistical purposes.

Privacy Policy

Contact us at any time

Bill 25 - New provisions protecting the privacy of Quebecers

We fully comply with current obligations regarding the protection of personal information and have designated a person responsible for the protection of personal information, whose title and contact information are as follows:

Daniel TurcottePerson responsible for customer informationconfidentialite@desjardinsgroupeauto.com

In the event of a confidentiality incident, we keep a record of all incidents and take prompt action to reduce the risk of harm to the individuals concerned. We also undertake to disclose in advance to the Commission any verification or confirmation of identity carried out and to comply with the new framework applicable to the communication of personal information without the consent of the individual concerned in the context of a commercial transaction or for study, research, or statistical purposes.


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